I began to work on the Professional Development Alliance catalog immediately upon my arrival at PDA in 2003. At that time, the catalog took the form of a pamphlet of workshop offerings. Over time, I helped to transform the booklet into a magazine-catalog hybrid, with the goal of creating a catalog that was visually appealing and that contained enough important information that our potential clients would utilize it as a reference - keeping our name and our offerings in their possession during the course of the semester.

Designed using Pages and Photoshop Elements.